Showroom & Fashion PR Specialist

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

Showroom Operations & Sample Management

• Manage the daily upkeep, organization, and visual presentation of the showroom in line with brand and global guidelines

• Coordinate sample handling, including garment requests, send-outs, and returns, ensuring accurate tracking and reporting including showroom application tool

• Support the planning and execution of showroom events, including logistics, invitations, and presentation setup

• Contribute to continuous improvement of showroom processes and support cross-functional collaboration within the Marketing team

PR Support & Cross-Functional Collaboration

• Collaborate with PR & Comms. Specialists on Fashion PR activities and initiatives

• Coordinate with internal teams such as Influencer Marketing and Store staff to secure product access and alignment on campaigns

• Support PR with administrative duties, including press monitoring, documentation, and internal sample sales

• Stay updated on market trends and competitors within your functional expertise area

Networking & Representation

• Build and maintain a network of key fashion journalists, stylists, influencers, and other opinion leaders

• Attend industry events and brand activities to strengthen relationships and support PR objectives

• Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements

Education

• Education in PR, Communication, Marketing, or related field (formal qualification meriting)

Skills

• Deep interest and knowledge of fashion and media landscapes

• Strong organizational and multitasking skills with attention to detail

• Demonstrated success in building and managing partnerships with celebrities, influencers, etc. (with an established network within fashion and celebrities)

• Creative skills and experience from visual merchandising to reflect brand identity (including product and styling knowledge)

• Excellent communication and relationship-building abilities

• Excellent written and verbal communication skills in English; additional languages as required per market

Experience

• Experience working with Fashion PR, showrooms, or editorial fashion