Product Manager - Electronic Shelf Labels
Why join Avery Dennison:
We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are committed to fostering a culture of curiosity and courage, where you can grow your career with a company that has innovation in its DNA. Founded on creating real-world impact to enable a better future, we strive to provide an open, collaborative culture where diversity of thought is encouraged and respected. Hear from our employees about what it's like working at Avery Dennison. Learn more at averydennison.com .
Benefits:
At Avery Dennison, some of the great benefits we provide are:
- Inclusive Care: Expert, whole-health care regardless of gender identity.
- 401(k) Plan: You receive an automatic contribution of 3% of eligible pay (even if you contribute $0) plus a matching contribution of 50% on the first 7% of eligible pay you contribute.
- Medical Insurance: Avery Dennison offers the following medical insurance plan options to best meet your needs and shares your plan costs with you.
- Paid Time Off : We offer a generous vacation program that varies based upon your experience and position within Avery Dennison.
As a Product Manager - Electronic Shelf Labels, you will take ownership of the storeLink ESL roadmap, prioritizing features based on customer evidence and portfolio economics. The primary purpose of this role is to drive product evidence that converts early pilots into enterprise-wide rollouts while effectively reducing labor in high-effort store workflows. You will lead discovery efforts, define clear success criteria, and work collaboratively across engineering, UX, sales, and operations to ensure the delivery of a market-leading digital signage solution.
Key Responsibilities
Lead product discovery with engineering and UX teams, often directly in stores, to prove value and address viability risks before committing build capacity.
- Own the storeLink ESL roadmap and ESL unit economics, analyzing per-store costs, labor savings, and margins to evaluate retailer customization requests against portfolio-wide lifetime value.
- Design strategic pilots with explicit success and kill criteria, ensuring every major bet has a defined test date and stopping initiatives early when data requires a pivot.
- Partner with sales, operations, legal, and hardware teams to influence roadmap decisions, build pricing models, and coordinate installation and support at a chain scale.
- Cultivate high-trust relationships with retailers from initial pilot through long-term operation, positioning storeLink as the strongest, most labor-reducing ESL solution in the market.
- 4+ years of product management experience with Electronic Shelf Labels, including ownership of a product line accountable for critical business metrics like retention, conversion, or margin.
- Proven experience with hardware and software integrated products, IoT, or large-scale retail technology deployments involving enterprise customers and complex B2B deal cycles.
- Demonstrated track record of building unit economics and business cases, with the ability to confidently kill or pivot initiatives based on early data and stakeholder communication.
- Practical use of AI in daily workflows, with preferred experience shipping features built on machine learning, advanced statistics, or LLMs.
- Deep understanding of retail operations, pricing systems, POS integration, and planogram management, specifically within grocery, drug, dollar, or mass retailers.