Marketing Manager – STPT

The Marketing Manager – STANLEY & BLACK+DECKER will play a pivotal role in shaping category strategy and executing marketing initiatives that enhance brand visibility, drive profitable growth, and strengthen market position. This role will be responsible for developing and delivering innovative marketing programs, identifying market opportunities, supporting new product launches, enabling sales teams, and managing the overall business performance of the assigned category/portfolio.

The ideal candidate combines strong commercial acumen with strategic marketing capability, and brings a proven ability to translate market insights into actionable growth plans.

Key Responsibilities

Strategic Planning

• Develop and execute comprehensive marketing strategies for the assigned portfolio, aligned with overall business and brand objectives.

• Build annual and quarterly marketing plans to drive revenue, market share, and brand strength across priority channels and customer segments.

Business and P&L Management

• Own and manage the category’s commercial performance, including revenue, margin, pricing, and profitability.

• Monitor business results against targets and take corrective actions to improve topline growth and margin delivery.

• Partner with finance and sales teams on planning, budgeting, and performance reviews.

Market and Consumer Insights

• Conduct ongoing market analysis to understand customer needs, channel trends, category dynamics, and competitor activity.

• Translate insights into actionable strategies for portfolio expansion, pricing, positioning, and go-to-market execution.

New Product Development and Launch

• Lead the development and launch of new products in collaboration with regional teams, R&D, sourcing, and sales.

• Define product propositions, positioning, pricing, and launch plans to ensure strong market entry and adoption.

• Track post-launch performance and optimize plans based on customer and channel feedback.

Demand Forecasting and Portfolio Planning

• Develop and refine demand forecasts for new and existing products in partnership with sales, supply chain, and finance teams.

• Improve forecast accuracy to support inventory planning, reduce stock-outs, and minimize excess inventory.

• Drive SKU productivity and portfolio rationalization

Competitive Benchmarking

• Conduct regular benchmarking on competitor products, pricing, promotions, and channel strategies.

• Use competitive insights to sharpen value propositions and maintain market competitiveness.

Campaign Management

• Plan and execute impactful marketing campaigns across relevant online and offline channels.

• Measure campaign effectiveness and optimize future investments based on performance data and ROI.

Content and Brand Communication

• Oversee the development of compelling marketing assets, including brochures, POSM, digital content, sales tools, and promotional materials.

• Ensure all communication is aligned with brand guidelines and tailored to local market needs.

Sales Enablement

• Partner closely with the sales team to develop tools, programs, and channel activation plans that support sell-in and sell-out objectives.

• Provide market intelligence, product training inputs, and customer-facing materials to strengthen commercial execution.

Budget Management

• Manage the marketing budget effectively, ensuring disciplined allocation of resources and strong return on investment.

• Track spending against plan and ensure timely, efficient deployment of funds.

Stakeholder Management

• Collaborate with cross-functional teams including sales, finance, supply chain, product, and regional/global marketing teams.

• Build strong working relationships with external agencies, channel partners, and other key stakeholders to ensure aligned execution.

Key Performance Indicators (KPIs)

The success of this role will typically be measured through a combination of business, brand, and execution metrics, including:

Business Performance

• Achievement of net sales / revenue targets

• Delivery of gross margin and profitability targets

• Category market share growth

• Price realization and pricing discipline

• Portfolio contribution to overall business growth

Product and Portfolio Management

• New product launch success rate

• % of sales from new products / innovation pipeline

• Time-to-launch for new products

• SKU productivity and portfolio optimization outcomes

Forecasting and Supply Alignment

• Forecast accuracy

• Reduction in stock-outs and excess inventory

• Inventory health across key SKUs and channels

Marketing Effectiveness

• Campaign ROI

• Brand visibility and awareness growth

• Lead generation / channel activation effectiveness, where applicable

• Performance of promotions and marketing programs against objectives

Sales and Channel Support

• Improvement in sell-in / sell-out performance

• Quality and adoption of sales enablement tools

• Channel engagement and execution effectiveness

Qualifications

• Master’s degree in business administration from a reputed institute.

• 10+ years of professional experience, with at least 3 years in marketing and/or product management.

• Proven track record of developing and executing successful marketing and category growth strategies.

• Strong understanding of market analysis, brand management, product development, and go-to-market execution.

• Experience in demand forecasting, P&L management, competitive benchmarking, and pricing strategy.

• Strong analytical capability with the ability to convert data into actionable business insights.

• Creative thinker with a passion for brand building, innovation, and storytelling.

• Excellent communication and interpersonal skills, with the ability to influence a diverse set of stakeholders.

• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture

We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company: