Sr. Advisor – Analytics and Data Visualization (Memphis, TN or Remote in USA)

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

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The Sr. Advisor, Analytics & Data Visualization serves as a strategic analytics partner to Product, Marketing, Digital Experience, Fundraising, and Enterprise stakeholders. This role is responsible for transforming complex data into actionable insights that inform decision-making, improve constituent experiences, optimize digital products, and measure organizational outcomes.

The position leverages behavioral, audience, constituent, fundraising, and digital experience data to develop holistic analyses that connect audience exposure, content and creative engagement, digital interactions, constituent journeys, attribution, and business outcomes. Through advanced analytics, visualization, and storytelling, the Sr. Advisor enables stakeholders to understand performance, identify opportunities, quantify impact, and make informed decisions that enhance constituent engagement and mission impact.

This role combines deep expertise in Adobe Analytics, product analytics, journey analytics, experimentation, attribution, personalization measurement, and data storytelling. The Sr. Advisor serves as a trusted consultant, helping stakeholders connect audience, experience, exposure, behavior, and outcomes to support evolving Product Analytics capabilities, including personalization, experimentation, audience-based experiences, journey optimization, and next-best-action strategies.

Key Responsibilities

Strategic Analytics & Business Partnership

• Serve as a trusted advisor to Product, Marketing, Digital Experience, and business leaders by translating complex business questions into analytical solutions.

• Partner with stakeholders to define measurement strategies, key performance indicators (KPIs), and success metrics for digital products, experiences, campaigns, personalization efforts, and strategic initiatives.

• Deliver actionable insights and recommendations that support business objectives, constituent engagement, digital experience optimization, and fundraising outcomes.

• Facilitate data-informed decision-making through effective communication, analytics storytelling, data visualization, and executive-level presentations.

• Collaborate cross-functionally to identify opportunities for optimization across digital experiences, constituent journeys, content strategies, and audience engagement programs.

• Analyze constituent behavior within the context of audience segments, content consumption, creative exposure, experience interactions, and downstream organizational outcomes.

• Provide strategic decision support through analytics that connects audience, experience, exposure, behavior, and outcomes across the constituent lifecycle.

• Consult on analytics methodologies, visualization best practices, experimentation frameworks, attribution approaches, and performance measurement strategies.

Product & Journey Analytics

• Design and implement measurement frameworks for digital products, constituent experiences, audience-based initiatives, personalization programs, and strategic business initiatives.

• Analyze constituent behavior across websites, applications, campaigns, and digital touchpoints to uncover trends, opportunities, and actionable insights.

• Evaluate digital experiences through comprehensive journey analytics that connect audience exposure, engagement, behavior, conversion, and outcomes.

• Support acquisition, engagement, retention, account management, and fundraising journeys through data-informed recommendations.

• Identify friction points, drop-off patterns, and optimization opportunities throughout constituent and donor journeys.

• Develop analyses that extend beyond individual channel metrics to provide holistic experience measurement and business impact assessment.

• Establish meaningful measurement frameworks for next-best-action strategies, personalization initiatives, and audience experiences.

Audience, Personalization & Experience Measurement

• Evaluate audience performance and behavior across segments to identify opportunities for improved targeting, engagement, and constituent outcomes.

• Measure the effectiveness of personalization strategies, dynamic experiences, and audience-based experiences.

• Analyze content and creative performance within the broader context of audience engagement, constituent behavior, and fundraising results.

• Assess how content, messaging, creative assets, and digital experiences influence constituent journeys and outcomes.

• Develop insights that help stakeholders understand the relationship between audience characteristics, experience design, engagement behaviors, and organizational performance.

• Provide recommendations that improve experience relevance, constituent engagement, and overall digital effectiveness.

Experimentation & Incrementality Analytics

• Design, evaluate, and communicate results from A/B tests, multivariate testing, and experimentation initiatives.

• Partner with Product and Digital Experience teams to define experimentation strategies, hypotheses, success metrics, and measurement plans.

• Design and execute incrementality analyses to quantify the true impact of products, campaigns, personalization initiatives, and optimization efforts.

• Apply analytical methodologies to distinguish correlation from business impact and measure causal relationships where appropriate.

• Quantify business outcomes and constituent impacts resulting from experience enhancements and optimization initiatives.

• Translate experimentation and incrementality findings into practical recommendations that improve user experiences and organizational performance.

• Promote a culture of continuous learning, testing, optimization, and evidence-based decision-making.

Attribution & Outcome Measurement

• Develop attribution and measurement approaches that connect digital engagement, audience exposure, constituent interactions, and business outcomes.

• Analyze how experiences, campaigns, channels, content, audience segments, and personalization efforts contribute to constituent engagement and fundraising performance.

• Evaluate constituent outcomes across journeys to identify drivers of conversion, retention, engagement, and mission impact.

• Build measurement frameworks that connect upstream digital behaviors to downstream organizational results.

• Deliver analyses that provide leaders with a clear understanding of which experiences and initiatives drive meaningful outcomes.

Data Visualization & Storytelling

• Design, develop, and maintain interactive dashboards, reports, scorecards, and visualizations that communicate complex information effectively.

• Utilize Tableau and other reporting platforms to provide intuitive, actionable, and accessible insights.

• Create executive-facing reporting that highlights key performance trends, audience behaviors, experimentation outcomes, risks, and opportunities.

• Transform complex datasets into compelling business narratives that support strategic decisions.

• Tailor visualizations and presentations for audiences ranging from operational teams to executive leadership.

• Champion best practices in data visualization and help cultivate analytics literacy across the organization.

Advanced Analytics & Insights Generation

• Perform comp