Director, Media - Apple TV Marketing

At Apple TV, our Marketing team creates world-class campaigns that connect people with high-quality and meaningful stories on Apple TV while building awareness and love for our brand. We approach every aspect of our campaigns, from strategic vision to creative execution, with innovation and excellence in mind, ensuring that every touchpoint is thoughtfully designed. Our highly collaborative team works closely with teams across Apple, as well as with agencies, studios, and talent to generate buzz and put Apple TV at the center of culture around the world.

Apple TV Marketing is seeking a Director of Media to drive strategic leadership of our paid media campaigns in the US and internationally. This includes strategic direction and management of work across series, films, the Apple TV brand, sports, performance and partner media to grow our platform and business. This leader must be incredibly collaborative and cross-functional both internally with partner teams and externally with our agency and talent.

Description

The ideal candidate has a demonstrated track record with managing large-scale paid media budgets to drive growth in an entertainment business in the US and internationally. This leader should be able to take big swings that put campaigns in the cultural zeitgeist and also to react and adapt in real time. The Director of Media should be able to focus on both US and International campaign work in partnership with local experts. This leader must be an innovative thinker who can put our titles and brand in the cultural zeitgeist, while also understanding the business metrics to create campaigns that result in subscriber acquisition, retention, and viewership.

Minimum qualifications

15+ years of experience in driving media campaigns for content and brands, with particular expertise in streaming environments. Minimum of 5 years of people management experience, building and leading teams. Expertise in working with analytics to showcase the results of paid media campaigns.

Preferred qualifications

Proven media leader with an established track record and career progression, with demonstrated ability to collaborate and partner cross-functionally across Marketing, Publicity, Content, and other internal partner teams. Proven experience driving innovative media campaigns, from strategy to execution, both paid and delivering desired outcomes and business results. International experience and/or experience working with international teams. Excellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal, presentation, and document form. Brings a highly strategic and analytical approach to decisions and problem-solving. Excellent organizational, scheduling, project management, and multi-tasking skills, with proven attention to detail. Experience in subscription streaming environment is a plus.