Senior Marketing Director

Key Responsibilities

- Global Brand Positioning & Rebranding

Define and execute a clear, compelling global brand narrative for Zhihuya/Testnet in the context of the AI revolution.

Resolve current brand ambiguity by establishing a unified identity that resonates with international markets.

Ensure all external communications reflect a consistent, premium, and innovative brand tone.

2. Online Marketing & Demand Generation Strategy

Take full ownership of overseas online PR, Marketing, and Demand Generation.

Leverage cutting-edge technologies, including AI Agents, to optimize marketing efficiency and effectiveness.

Build a robust online operational system that drives measurable traffic and engagement.

3. Business Enablement (SLG & PLG Support)

For SLG (Sales-Led Growth): Generate high-quality leads and provide direct performance support to sales teams. Focus on converting marketing efforts into tangible business results.

For PLG (Product-Led Growth): Establish the overarching brand framework and narrative logic. While PLG teams handle execution, you ensure their messaging aligns strictly with the global brand strategy.

4. Team Building & Organizational Design

Build a high-performance overseas online marketing team from scratch.

Consolidate scattered marketing capabilities currently distributed across various functions (e.g., extracting PR responsibilities from existing structures) into a centralized, efficient unit.

Foster a culture of innovation, data-driven decision-making, and cross-functional collaboration.