M&BD Adviser – Intellectual Property (IP)

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JOB TITLE

M&BD Adviser – Intellectual Property (IP)

OFFICE LOCTION

London

DEPARTMENT

Marketing and Business Development

We have a well-established global Marketing and Business Development (M&BD) and Communications department, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas: including practice M&BD, clients and sectors, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects.

Our IP practice is a globally recognised and market-leading practice, with the combined talent of more than 400 lawyers and specialists - solving our clients most important issues across IP counseling, transactions, and litigation. In today’s innovation-driven economy, intellectual property is more than a legal asset – it’s a strategic advantage. Our global IP team is trusted to protect, commercialise, and enforce IP rights at every stage of the business lifecycle.

WORKING HOURS

35 hours per week, 9:30am to 5:30pm but additional hours may be required.  We are happy to consider agile and flexible working patterns.  Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.

This position requires an enthusiastic M&BD Adviser to support the M&BD activities across the IP practice in our EMEA region. This will include working closely with IP lawyers across our EMEA offices with ad hoc support on global projects and initiatives  – a broad remit across some fast-paced and exciting areas of law.

The role will encompass a range of business development and marketing activities including: pitching and credentials; client targeting and cross-selling; client / sector and competitor analysis; profile raising and marketing campaigns, including directory submissions, digital and online content (intranet; social media and website), and BD evaluation and reporting. You will also act as an adviser for your internal clients, being an interface with other parts of the firm to ensure seamless and timely service delivery in areas such as marketing communications, event organisation and research and analysis.

This role is integral in helping to:

• Maximise our opportunities to grow our revenues from existing and prospective clients across the practice.

• Raise the firm’s profile and position within our key markets.

• Leverage and coordinate our people, knowledge, and resources in an effective and efficient manner.

Key Responsibilities

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.

The role will involve ensuring a structured approach to delivering the full range of M&BD capabilities across the practice, including:

• Supporting the execution of M&BD and IP practice projects (e.g., SOP processes, CV review, credentials review, directories support) – management, delivery, regularly monitoring, and reporting on progress.

• Support line-manager and senior IP M&BD leaders on business development planning, including client / sector / competitor analysis, evaluation, and reporting.

• Client events / webinars / conferences / sponsorships – project management, delivery, regularly monitoring, and reporting on progress.

• Pitches and Credentials – prepare, format and source content as required.

• Social media and external comms – prepare, track and report engagement.

• Respond to general internal practice enquiries.

Pitches and Credentials

• Liaising with IP lawyers for the collation of credentials, CVs and pitch documents.

• Work with the lawyers on maintaining their CVs and in tailoring them for specific pitches and industry sectors.

• Assist in providing and producing background research, client briefings and competitor analysis documents in preparation for pitches and other client meetings.

• Participate in the pitch process, including working with the Pitch team, producing first draft proposals, credentials and ensuring best practice methodology is applied.

• Collating and maintaining information on pitches for the firm wide pitch systems (including Foundation and Salesforce); monitor success rates and make recommendations for improvements.

• Support the Senior IP M&BD Manager with drafting and producing other bespoke marketing materials for the practice.

Client Development and Targeting

• Supporting the practice on client targeting initiatives and analysis, particularly relating to key IP projects and UK client development activities.

• Encouraging full and effective use of the firm’s CRM database (InterAction) and experience management system (Foundation), particularly in relation to client events and targeting intelligence reports.

Reputation: Marketing Communications and Profile Raising

• Supporting the delivery, project management and reporting of global thought leadership campaigns and projects.

• Liaising and collaborating with other BD teams including practice groups, sector groups and PR to cross sell capabilities and credentials including proactively coordinating with PR to raise the profile of individual partners and propositions.

• Working with the London Events team to coordinate and oversee client events / seminars.

• Working with the PR team on practice area entries in trade publications, directories, and legal supplements.

• Support with writing, editing, and producing marketing communications including brochures, social medica comms and newsletter content.

Internal Communication and Knowledge Sharing

• Keeping the firm's systems regularly updated on case / matters information, pitches / proposals, credentials, intranet / web content.

• Maintaining and regularly analysing key BD information systems and library of materials centrally including the pitch log, intranet, hoganlovells.com, credentials.

• Collating information on matters advised on by the practice and communicating these (internally and externally) as required.

• Liaising and working closely with London Knowledge lawyers to leverage know-how and identify appropriate communications and BD opportunities.

• Evaluating the analytics of marketing activities and projects undertaken and providing analysis and recommendations.

Wider M&BD Projects

• Contributing to the wider business development effort, which will include participating in specific firm wide BD initiatives and projects as required.

• Any other tasks that may be reasonably required.

Skills & Experience

Qualifications Skills and Experience

Essential

• 3-4 years previous experience in working in a business development / marketing environment, preferably in a major law firm.

• Solid understanding of professional services marketing and business development.

Desired

• Prior knowledge and experience of intellectual property would be advantageous.

General Attributes

Essential

• Creates a positive impact with colleagues, peers, partners, and clients and can demonstrate diplomacy, listening and influencing skills.

• Strong written and verbal communication skills with an excellent eye for detail and the ability to write compelling propositions.

• Effective project management skills including the ability to plan and prioritise conflicting demands to meet deadlines for the team.

• Demonstrates a keen interest in self-development and shows initiative.

• Team player who is proactive with a 'can do attitude'.

• Demonstrates consistent excellent service delivery to internal clients.

• Demonstrates an understanding of the firm's business and marketplace.

• Experience of, an