Account Executive

WHO WE ARE ⬇️

Thinkific (TSX:THNC) is an award-winning learning commerce platform built for scale. By bringing together community, courses, and content with commerce, we power transformative learning experiences and give businesses everything they need to grow their revenue — all from one AI-powered platform. So far, our customers have generated over $3.7 billion in revenue and reached more than 200 million learners worldwide.

The culture we're building ⭐ We've been intentional about the culture we're building and are proud to be recognized as an award-winning culture—we’re a Certified Great Place to Work greatplacetowork.ca ↗, one of Canada's Best Diversity Employers reviews.canadastop100.com ↗, BC Top Employers reviews.canadastop100.com ↗, and Canada's Top Small & Medium Employers reviews.canadastop100.com ↗ for 2026 by Canada's Top 100!

Here’s what it means to work at Thinkific:

We're a high-performing team on a meaningful mission, and the way we work reflects that. Thinkers are customer-obsessed and ownership-driven — we talk to customers constantly, take full accountability for outcomes, and operate with a high degree of autonomy and trust. We care deeply for each other and believe the best ideas come from honest debate, real feedback, and diverse perspectives. It's a culture built on trust, exceptional work, and genuine respect for the people around us.

Who thrives here:

Thinkific may be the right place if you're energized by a fast-paced environment, enjoy high autonomy, and work well with ambiguity and change. You thrive in highly collaborative teams and make the people around you better. You're results-driven, take ownership without being asked, have hard conversations even when it's uncomfortable, and celebrate diverse perspectives. AI is a tool you embrace to move faster and think bigger.

Who doesn't thrive here:

If you prefer highly structured environments, need to wait for clear direction to move, dislike ambiguity and change, or find direct feedback uncomfortable, Thinkific may not be the right fit.

ABOUT THE ROLE 🚀

Are you someone who is naturally curious, embraces a growth mindset, and is eager for an exciting opportunity that will push you out of your comfort zone? We're looking for an Account Executive to join us at Thinkific.

In this role, you'll own the full sales process — from lead to close — focused on acquiring mid-market and enterprise customers and maximizing revenue. You'll work with prospects to understand their goals, showcase the power of the Thinkific Plus platform, and create a world-class customer-centric experience. This segment benefits from a fast-to-mid-length sales cycle, a great product, and real professional growth opportunities.

You'll be at the forefront of our customers' journeys — helping businesses create, market, sell, and deliver online courses and communities at scale. You'll also be a key part of a growing segment, bringing strategic thinking and a hunter's mentality to a high-impact selling motion.

Your goal will be to source new potential customers, understand their business, needs and goals and effectively educate them on how Thinkific can meet their business objectives. Here’s how you’ll accomplish this:

• Hunt, develop, and close net-new accounts, aligned with our target ICP for learning, enablement, and customer education

• Run a consultative, customer-centric sales process from initial outreach through discovery, product tours, and closing — using SPICED/MEDDIC frameworks to keep pipeline forecastable

• Collaborate cross-functionally with Marketing, Product, and Customer Success to influence roadmap priorities, ensure seamless onboarding, and drive customer satisfaction and retention

• Act as the voice of the customer by sharing market intelligence, buyer trends, and competitive insights to inform product positioning and go-to-market strategies

• Conduct deep discovery and ROI-based selling, crafting business cases that quantify the value of modern learning platforms

• Deliver compelling demos and executive presentations to senior decision-makers (L&D, HR, Enablement, Operations, and C-suite)

• Lead contract negotiations, handle objections, and close deals in a way that ensures client satisfaction while meeting or exceeding targets

• Maintain accurate pipeline hygiene, opportunity tracking, and forecasting in Salesforce, using data to continuously refine your sales approach

The person we have in mind likely:

• Has at least 5+ years of experience in a customer-facing, business development, or sales role, with a focus on generating pipeline

• Has at least 1–2 years running full sales cycles, including owning the close

• Has a proven track record of quota attainment and consistent outperformance

• Loves hunting for their own opportunities — doesn't wait for leads to come to them

• Is comfortable juggling multiple accounts, opportunities, and activities simultaneously, and knows how to prioritize effectively

• Believes in consultative, customer-centric selling

• Is comfortable making phone calls and building relationships through direct outreach

• Is a team player who wants to work alongside others to have a big impact on a scaling sales function

• Is data-driven and able to self-diagnose what is working — and what can be improved — in their sales approach

• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

We’re committed to fair and transparent pay that reflects both where you are and where you can grow to. This role has a total compensation opportunity (OTE) of  $140,600 - $175,800 - $211,000 (base salary + commission) in Canada, designed to capture the full journey from developing skills to excelling in the position. Most new hires start between the minimum and midpoint, which aligns with being fully capable in the role. Salaries above the midpoint are typically reserved for team members who have demonstrated strong, consistent performance, deep expertise, and a significant positive impact within the role.

For high-demand or hard-to-fill positions like this one, we may hire above midpoint for candidates who bring exceptional experience, skills, or impact potential.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We’re also committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

THE HIRING JOURNEY

1. An exploratory call with our Talent team

2. An impact-focused interview with the Hiring Manager

3. Technical stage:  (take-home exercise/portfolio review/technical interview/case study presentation) with VP of Sales

4. Stakeholder Interview with team mates and/or cross collaborators (followed by a take home test review/technical discussion/live case study presentation)

For a deeper look at our hiring process, what to expect during each step, AI guidelines, and how to prepare, visit our Candidate Hub thinkific.com ↗ ⭐

HOW WE WORK WITH A