Digital Marketing Manager

Why Ryan?

- Flexible Work Environment

- Award-Winning Culture

- World-Class Benefits and Compensation

- Accelerated Career Path

- Community Outreach

- Mentorship Opportunities

- Wellness-Centric Benefits

The Digital Marketing Manager (“Manager”) will lead day-to-day Digital Marketing operations for Ryan’s Manila-based team while also serving as a hands-on production resource across the department’s core digital marketing workflows. The role will provide local people management, workload coordination, quality oversight, issue triage, documentation, off-hours decision coverage, and direct execution support across Ryan.com, marketing automation, campaign production, QA, and related digital platforms.

The Manager will play a central role in Ryan’s follow-the-sun operating model by ensuring Manila-based team members are effectively aligned to the Digital Experience, Platforms, Performance, SEO & Paid Media and Marketing Automation, Lead Flow & Journey Management functions. As one of the first Manila-based Digital Marketing hires, the Manager will be expected to remain actively involved in hands-on production work while also providing increasing oversight of the team’s work product as the team grows. This includes balancing direct execution with workload management, quality control, coaching, troubleshooting, and ensuring continuity across the responsibilities performed by direct reports.

Duties and Responsibilities

People

• Lead the Manila-based Digital Marketing team, including workload allocation, day-to-day support, coaching, performance management, development planning, cross-training, and accountability.

• Create a positive team member experience by promoting knowledge sharing, operational clarity, and consistent expectations.

• Build team resilience by ensuring critical platforms, workflows, and recurring responsibilities have documented processes and appropriate backup coverage.

Client

• Serve as the primary Manila-based management contact for Digital Marketing during U.S. off-hours, providing informed responses, issue triage, escalation support, and operational continuity.

• Partner with Digital Marketing leadership and cross-functional teams to ensure work is prioritized appropriately, delivered to established standards, and completed within agreed service levels.

• Maintain visibility into Manila-based team capacity, project status, dependencies, deadlines, risks, and support needs.

• Provide hands-on digital production support as needed, including website content updates, email and landing page production, campaign setup, QA, platform administration, and issue resolution during periods of peak demand, limited staffing, employee absence, or complex troubleshooting.

Value

Website Management

• Serve as one of the Digital Marketing team’s administrators for Ryan’s Contentful headless Content Management System (CMS), helping maintain, govern, and continuously improve the platform.

• Publish, update, and maintain website content using reusable content models and components across Ryan’s global web properties.

• Manage website governance standards related to content quality, accessibility, SEO, metadata, redirects, brand consistency, and digital publishing workflows.

• Support website launches, content migrations, platform enhancements, production releases, and post-launch stabilization activities.

• Perform quality assurance testing for website updates, new functionality, and releases prior to publication.

• Monitor and troubleshoot website performance, user experience, platform stability, and technical issues in coordination with IT, developers, and external partners.

• Analyze website performance, visitor behavior, user journeys, and on-site search activity to identify optimization opportunities.

• Develop and maintain documentation for CMS standards, publishing procedures, governance, and operational workflows.

Marketing Automation

• Configure, execute, validate, and optimize marketing automation campaigns and workflows within Salesforce Account Engagement, Pardot, and related marketing technology platforms.

• Build, test, deploy, and maintain responsive marketing emails, landing pages, forms, and campaign assets using approved marketing automation and email development platforms.

• Configure and validate lead capture processes, form behavior, lead scoring, lead routing, campaign attribution, and CRM synchronization.

• Collaborate with Market Operations, CRM, Digital Marketing leadership, and external specialists to support reliable campaign execution and resolve operational issues.

• Perform quality assurance testing for email rendering, landing page functionality, forms, personalization, automation workflows, and campaign deployments.

• Monitor campaign execution and recommend improvements that increase performance, reliability, efficiency, and marketing automation maturity.

Analytics & Optimization

• Monitor website, campaign, and marketing automation performance using Google Analytics and other reporting platforms.

• Analyze visitor behavior, conversion paths, campaign engagement, and internal search trends to identify actionable opportunities.

• Collaborate with the Analytics team to implement, validate, and improve event tracking, measurement strategies, reporting accuracy, and dashboard development.

• Prepare recurring performance reports that communicate meaningful business insights and recommendations to stakeholders.

• Use data to recommend improvements that enhance user experience, lead generation, marketing performance, and operational efficiency.

Continuous Improvement

• Identify opportunities to improve digital marketing operations through automation, standardization, AI-enabled productivity tools, process improvement, and documentation.

• Stay current on emerging capabilities within Contentful, Salesforce Account Engagement, Pardot, analytics platforms, AI technologies, and related marketing technologies.

• Recommend and help implement enhancements that improve the scalability, effectiveness, and maturity of Ryan’s website and marketing automation capabilities.

• Contribute to a culture of continuous learning, shared ownership, and operational excellence across the Digital Marketing team.

Education and Experience

• Bachelor’s degree, B.A. or B.S., from an accredited four-year college or university required.

• Five to seven years of progressively responsible experience supporting enterprise website management, marketing automation, digital marketing technology, or related disciplines required.

• Experience working within professional services organizations, particularly Tax, Accounting, Financial Services, Legal, or Consulting, strongly preferred.

• Experience supporting enterprise, global, multilingual websites and multi-region digital marketing programs highly desirable.

General Skills

Required

• Hands-on experience administering modern headless Content Management Systems; Contentful experience strongly preferred.

• Proven experience building and managing marketing automation campaigns using Salesforce Account Engagement, Pardot, or comparable enterprise marketing automation platforms.

• Experience developing responsive marketing emails, landing pages, and forms using platforms such as Knak or similar drag-and-drop email builders.

• Working knowledge of Salesforce CRM and marketing automation integrations.

• Experience configuring and validating lead routing, lead scoring, marketing automation workflows, campaign attribution, and CRM synchronization.

• Experience with Google Analytics, digital performance reporting, and actionable performance analysis.

• Strong understanding of website governance, SEO best practices, metadata management, redirects, accessibility considerations, and digital publishing workflows.

• Experience performing website, email, landing page, form, and marketing automation quality assurance testing.

• Working kn