Specialist, Paid Media

For 100 years, Reitmans (Canada) Limited (RCL) has defined the Canadian retail fashion landscape with its three iconic brands, Reitmans, RW&CO. and PENN. Penningtons. We're excited about what we’ll build together next.

Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all.

We believe great people do their best work alongside other great people. Here, you’ll have a voice, be challenged to grow and be part of a team driven by curiosity, bold thinking and ownership.

Come raise the bar of Canadian fashion with us.

(18-month contract)

The  Paid Media Specialist  plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners.

Key Responsabilities

• Drive the development of media plans , identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team.

• Execute and manage multi‑channel campaigns  — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), working closely with interactive strategists.

• Partner with RCL’s marketing and e‑commerce teams  to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking.

• Lead Ad Operations (Ad Ops)  by overseeing campaign setup and trafficking, budget pacing, ongoing optimizations, and performance reporting.

• Analyze campaign performance in real time and post‑campaign , identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies.

• Champion innovation and digital excellence internally  by staying ahead of industry trends, emerging ad tech, and evolving best practices.

• Fuel RCL’s omnichannel growth  by contributing to media advancements in attribution, personalization, audience strategy, and more.

What Sets You Apart

• Bachelor’s degree in E-commerce, Marketing, or a related field.

• 2+ years of hands-on experience in digital media buying.

Technical Competencies

• Proficiency with major media buying platforms: Google Ads, Meta Business Manager, and DSPs.

• Strong knowledge of Paid Search, Display/Programmatic, and Paid Social.

• Practical experience with Google Analytics (an asset).

• Bilingualism (French and English) required, both spoken and written, to collaborate with multiple internal teams and operate tools used in the role.

Core Competencies

• Excellent communication and presentation abilities.

• Ability to simplify and explain complex concepts to diverse stakeholders.

• Strong collaboration skills and comfort working in a fast‑paced environment.