Head of Digital Customer Platforms - Americas

Continental  is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €19.7 billion in 2025 and currently employs around 76,000 people in 54 countries and markets.

Tire solutions from the  Tires group sector  make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2025, the Tires group sector generated sales of 13.8 billion euros. Continental's tire division currently employs around 53,000 people worldwide and has 19 production and 16 development sites.

HOW YOU WILL MAKE AN IMPACT

The Head of Digital Customer Platforms AMER leads the strategy, portfolio, implementation, ownership, operation, and continuous evolution of customer-focused digital platforms across Business Area Americas. The role translates customer, market, and business needs into scalable digital capabilities that enhance customer experience, strengthen commercial effectiveness, and support sustainable business growth across all product segments and sales channels.

The position owns the regional customer platform portfolio and roadmap, including capabilities such as customer engagement (CRM Salesforce), B2B eCommerce (e.g. ContiLink), fleet and retread solutions, B2B websites, billing and self-service platforms, and marketing automation. The portfolio is expected to evolve over time in line with business priorities, customer needs, technology developments, and organizational strategy.

This role drives adoption, operational excellence, and value-realization transparency while Sales and business leaders retain accountability for commercial results.

Customer Platform Strategy, Portfolio, Roadmap and Budget

• Own and maintain the BA Americas customer platform strategy, portfolio, roadmap, capability priorities, and budget planning.

• Establish transparent demand intake, evaluation, prioritization, and portfolio reporting across markets and functions.

• Prioritize initiatives based on customer and business value, strategic relevance, feasibility, scalability, risk, dependencies, and delivery capacity

Product and Platform Ownership

• Provide business ownership and direction for the customer-focused platform portfolio, including Salesforce/CRM.

• Own business requirements, capability priorities, enhancement backlogs, release expectations, adoption objectives, and lifecycle plans

Stakeholder and Market Engagement

• Partner with Market and Sales Leadership, Marketing, Local Market Key Users, Fleet Solutions, and Technical Customer Service organizations.

• Understand customer journeys, pain points, market requirements, and commercial capability needs across all product segments and channels.

Team Leadership and People Development

• Lead and develop a multidisciplinary regional team covering Customer Engagement, project management, billing systems, fleet solutions, and cross-platform customer-solution capabilities.

• Establish clear responsibilities, collaboration models, objectives, development plans, succession coverage, and performance expectations.

• Build strong product management, customer experience, process, platform, project delivery, support, and key-user capabilities.

Platform Operations and Vendor Management

• Ensure effective business support and stable productive operations together with IT and technical platform owners.

• Define support models, responsibilities, service expectations, escalation paths, release processes, and handovers.

• Use central and regional key-user capabilities to support users, coordinate issues, enable testing, maintain documentation, and drive adoption.

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WHAT YOU BRING TO THE ROLE

• Bachelor’s degree in Business Administration, Marketing, Digital Business, Business Information, Computer Science, Engineering, or related field

• 10+ years of professional experience in customer platforms, CRM, eCommerce, digital products, customer experience, sales enablement, digital transformation, or related commercial digital fields

• 2+ years of leadership experience, experience leading people and geographically dispersed, cross-functional teams in an international matrix organization

• Demonstrated track record of leading complex platform or digital initiatives from strategy and requirements through implementation, rollout, adoption, operations, and continuous improvement

• Experience managing platform budgets, vendors, implementation partners, and competing regional stakeholder priorities

• Strong SAP experience or knowledge

• Strong communication, presentation and persuasion skills

• Legal authorization to work in the U.S. is required. Continental is only able to offer visa support  for internal candidates or for those individuals who hold existing valid employment visas

• A relocation package can be offered if needed

• Internal qualified candidates will meet internal guidelines for this executive level role:

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• 18+ months working internationally, cross functionally or cross organizationally

• DCfEP or a Best Fit Assessment must be completed

ADDITIONAL WAYS TO STAND OUT

• Master’s degree in Business Administration, Marketing or Computer Science

• Experience serving as business owner, product owner, portfolio leader, or senior business partner for enterprise platforms, preferably including SAP, Salesforce/CRM

• Also fluent in Spanish

• Agile Project Management experience

• Savvy AI Technology experience