Africa Marketing Lead - Platoon
As part of Apple, Platoon is a creative artist services company that nurtures and builds the careers of independent artists. We are executing the vision to develop original music and visual content – while leaving artists free to be who they want and distribute their music where they want. The company is best known for working at an early stage emerging and established artists – including Zee Nxumalo, Nasty C, Khaid, Lenny Tavárez, Saint Harison, Gustavo Dudamel and alums Jorja Smith, Billie Eilish, Victoria Monét, Yebba, and Mr. Eazi.
Description
We have a new opportunity for a skilled and ambitious music expert with robust industry experience to join Platoon in South Africa. You will be responsible collaborating with the Platoon team, its global artists roster and for leveraging key touch points across various digital platforms. You will have the opportunity to work with world-class talent, nurture and grow these relationships, closely partner with Platoon’s extended team of experts to define and execute key artist campaigns, and collaborate cross-functionally with digital partners worldwide. This position is a unique opportunity to help lead Platoon’s efforts in an ever-evolving, critical space. The ideal candidate is highly strategic, resourceful, creative, entrepreneurial and collaborative.
The Africa Marketing Lead will form critical part of the senior team responsible for growth of our Africa music business globally. You will own the global delivery of Marketing for Platoon Africa’s roster, ensuring Platoon delivers best-in-class campaigns for our artists. As an expert with deep understanding of local and regional cultural touch points, you will drive the translation of Platoon’s global vision and mission for the Africa roster.
Responsibilities
Own the global delivery of marketing strategy for Platoon Africa's artist roster, blending social, paid media, PR, radio, direct-to-fan, and events into tailored, best-in-class campaigns. Establish and execute Platoon Africa's B2B and B2C marketing and PR strategy, drawing on deep regional cultural knowledge to translate Platoon's global vision for the Africa market. Act as the senior marketing counterpart to Music leads, ensuring full alignment on artist priorities, campaign planning, and budget allocation. Develop and manage company-level partner relationships across media, digital, and culture verticals — including brand opportunities for artists and on-ground agency/vendor partnerships. Facilitate a collaborative relationship with Apple Music and Apple Services, aligning on shared objectives across South Africa and the broader continent. Leverage insights, analytics, and data to guide marketing effectiveness, audience growth, and continual improvement of campaign strategy. Lead and manage cross-functional project teams — internal and external — across digital, social, PR, and streaming functions, ensuring on-time, on-budget delivery of all campaign assets. Foster innovation in how Platoon Africa develops and delivers artist services, and how artists connect with fans across IRL and digital spaces. Provide local and regional marketing support for international priority artists, ensuring their music reaches target markets in a way that is effective, creative, and on-brand. Drive internal process improvement and knowledge sharing, while maintaining robust monthly reporting on individual artist campaigns.
Minimum qualifications
Highly experienced in developing and executing holistic and innovative artist global marketing strategies High degree of data literacy and ability to translate insights into actions Music industry experience required, ideally within a record label, distributor, or management company Strong communication and presentation skills Superlative project management skills and ability to keep projects running on a timeline Entrepreneurial spirit a must; start-up experience a plus Comfortable operating with ambiguity Able to identify and design new processes and systems
Preferred qualifications
Experience working across African music markets, with a strong existing network across the continent's creative and digital ecosystem. Proven track record of managing and growing emerging and established artists at a regional or global level. Familiarity with streaming platform dynamics - particularly Apple Music and regional DSPs, and how to leverage editorial and algorithmic opportunities. Experience managing brand partnerships and licensing deals in a music or entertainment context. Proficiency with marketing analytics tools and comfort building data-driven campaign reports. Multilingual capability — particularly Zulu, Xhosa, French, or Portuguese is a strong advantage given the pan-African scope of the role. Prior experience in a high-growth, matrixed or cross-functional organisation, ideally at the intersection of tech and music is beneficial.