Senior Manager, Marketing Lead Management

Renesas Electronics is looking for a Senior Manager, Marketing Lead Management to manage our qualified marketing lead program and serve as the primary point of contact for Sales leadership. This role focuses on developing Lead Management strategy, overseeing the marketing lead qualification process, and the tracking and reporting of qualified leads, customer opportunities and design-ins. The ideal candidate will have a four-year degree in Marketing, Communications, or a related Business field, experience working with the Sales function and managing a global team.

Key responsibilities

- Direct Lead management operations and strategy

- Manage global team of Lead experts

- Maintain cross-functional partnership with Sales function

- Partner with platform architects to optimize workflows that automate lead qualification, lead enrichment, and lead routing and nurturing, surfacing high-value customer engagement to Sales

- Drive program roadmap, including optimizations and AI enhancements

- Develop programs to incentivize Sales to follow up on Leads

- Track and analyze lead quality and conversion metrics, assess pipeline impact, and recommend data-driven improvements

- Schedule regular updates for Sales leadership to report on trends and results.

• Bachelor’s degree in Marketing, or a related field with a minimum of 10 years of related experience; or a Master’s degree with 8 years of related experience

- Experience with CRM or Marketing Automation tools, lead routing and scoring concepts, dashboards, reporting tools, or data quality assurance activities

- A highly self-motivated, proactive leader who works well within a team environment

- Strong project management/prioritization skills with an ability to multi-task

- Strong analytical skills and is data-driven

- Excellent verbal and written communication skills

- Highly organized with great attention to detail

- Ability to identify areas for optimization

- Ability to adjust in a fast-paced, changing environment.

Stand-out Qualifications

- Previous experience in the semiconductor industry or manufacturing

- Experience leading the digital / automation transformation of a lead management program