Field Marketing Manager

Exely  is a global IT company specializing in online solutions and websites for the hotel industry. We help hoteliers increase their direct sales and automate operations. With a client base of over 6000 properties from 56 countries, ranging from small hotels to large resorts, we are committed to delivering exceptional customer service and support. Our distributed team works from 20 countries in the APAC and EMEA regions and speaks over 35 languages, providing an exceptional opportunity to share global exchange experiences.

We are looking for a proactive, creative, and well-organized Marketing Manager to develop and execute marketing activities in Indonesia and support selected marketing initiatives across the APAC region.

This role combines local marketing strategy, brand awareness initiatives, event and partner marketing, social media management, content localization, and budget management.

We are looking for someone who takes initiative, understands the importance of building a strong local brand presence, and can independently identify marketing opportunities, develop ideas, and turn them into effective activities that support Exely’s business goals.

Key Responsibilities

1. Local Marketing Strategy & Brand Awareness

• Develop and implement a local marketing strategy for Indonesia aligned with Exely’s regional marketing strategy and business objectives.

• Proactively identify local marketing opportunities and propose initiatives to increase Exely’s brand awareness and strengthen its market presence in Indonesia.

• Plan and execute integrated marketing activities to engage hoteliers, build brand recognition, and support business growth.

• Research local market trends, competitor activities, and hospitality industry developments to identify new opportunities for brand promotion.

• Identify and develop relationships with relevant industry associations, media outlets, technology partners, and other potential collaborators.

• Explore new marketing channels, partnerships, and promotional opportunities to expand Exely’s reach among the target audience.

• Collaborate with regional marketing, business development, and customer success teams to align local activities with commercial priorities.

2. Event & Partner Marketing

• Develop and execute annual plans for participation in local and international industry events relevant to the Indonesian market.

• Organize and coordinate events, conferences, exhibitions, networking activities, and partner collaborations.

• Support the planning and execution of company anniversary events and other marketing initiatives across multiple cities in Indonesia.

• Plan and conduct webinars for the Indonesian market in collaboration with technology partners and cross-functional teams.

• Manage event-related logistics, promotional materials, merchandise, and coordination with vendors and partners.

• Prepare detailed event reports covering expenses, Proof of Concept (POC), Return on Investment (ROI), lead integration into CRM, supporting documentation, and recommendations for future events.

• Evaluate event performance and identify opportunities to improve lead generation, brand visibility, and overall marketing effectiveness.

3. Social Media & Content Marketing

• Plan, create, localize, and publish social media content for Indonesia, Malaysia, Thailand, Sri Lanka, and the Philippines.

• Adapt marketing messages and materials to local market needs, cultural context, and target audiences.

• Coordinate Indonesian-language translations and localization of social media content, marketing collateral, and publications.

• Create and coordinate publications on public online media platforms in Indonesia.

• Prepare content and presentations for sales meetings, industry events, webinars, Customer Success Management (CSM) campaigns, and other marketing initiatives.

• Manage the Country Leader Program for Indonesia, including content planning and LinkedIn activities for the designated company representative.

• Prepare performance reports on social media activities and the Country Leader Program.

• Support digital marketing campaigns when needed and collaborate with relevant teams to ensure consistency across marketing channels.

4. Budget & Merchandise Management

• Plan and manage the marketing budget for Indonesia in line with agreed priorities and objectives.

• Coordinate budget execution, payment requests, monthly expense reporting, and financial reconciliation.

• Monitor marketing expenses and ensure that activities are delivered within the allocated budget.

• Manage marketing merchandise, including planning, procurement coordination, and strategic distribution for events, business meetings, giveaways, and client engagement.

• Maintain accurate records of marketing expenses, event documentation, and related materials.

5. Performance Analysis & Reporting

• Track and report on the performance of marketing activities, including events, social media, publications, and the Country Leader Program.

• Analyze event results, lead generation performance, expenses, and ROI to evaluate the effectiveness of marketing initiatives.

• Ensure that leads generated through offline activities are properly documented and integrated into the CRM system.

• Provide actionable recommendations based on performance data, market insights, and feedback from local teams and partners.

• Maintain organized marketing documentation and reporting to support planning and decision-making.

Work Arrangement

• This is an office-based position in Bali, Indonesia, with collaboration across regional and international teams.

• Office location: Komplek Kunti, Jl. Kunti II No.67, Seminyak, Kec. Kuta, Kabupaten Badung, Bali 80361, Indonesia.

Requirements

Requirements

• Experience in marketing, event management, communications, or a related field.

• Proactive and self-driven mindset, with the ability to independently identify opportunities, suggest new initiatives, and take ownership of projects from planning to execution.

• Ability to develop and implement local marketing strategies and activities aimed at increasing brand awareness and supporting business growth.

• Strong organizational and project management skills, with the ability to coordinate multiple activities and meet deadlines.

• Experience organizing events, conferences, exhibitions, webinars, or partner marketing activities.

• Experience in social media management, content planning, localization, and publication coordination.

• Experience managing marketing budgets, payment requests, expense tracking, and performance reporting.

• Strong analytical skills and the ability to evaluate marketing performance and draw actionable conclusions.

• Excellent communication and collaboration skills, with the ability to work effectively with internal teams, vendors, partners, and media representatives.

• Fluency in Indonesian and a good command of English, both written and spoken.

• Strong attention to detail, accountability, and the ability to work independently in a dynamic environment.

• Proficiency in standard office tools and spreadsheets.

Would Be a Plus

• Experience in hospitality, travel technology, or B2B marketing.

• Knowledge of the Indonesian hospitality market and its industry landscape.

• Established connections with local hotels, hospitality associations, media outlets, or technology partners.

• Experience working with CRM systems and lead management processes.

• Experience with LinkedIn content management, employee advocacy, or Country Leader programs.

• Familiarity with digital marketing campaigns and performance analytics.

• Experience collaborating with regional or international teams across different markets.

Benefits

• Competitive salary and bonus based on your experience;

• Laptop and headset for work;

• Fixed entitlement per month and Religious Festive Bonus according to law;

• Health insurance, BPJamsostek and BPJS