Audience Editor

Driven, data-led, and passionate about digital storytelling? We are looking for an Audience Editor at The Mirror to drive audience growth across our portfolio. This role focuses on pinpointing high-value opportunities, packaging content for various platforms, and managing social media, newsletter, and direct messaging distribution. You will mentor team members, deliver growth projects, and balance daily execution with agile, high-priority initiatives.

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

What will the role involve?

• Identify key audience opportunities, new growth areas, and off-platform channels to reach readers and expand registered users.

• Package content tailored for specific platforms to drive maximum engagement across social media, newsletters, and direct messaging.

• Set and uphold growth principles, mentor Engagement Producers, and provide management, guidance, and performance support where required.

• Manage social channels, curate newsletters, and lead high-priority distribution tasks and newsroom projects at short notice.

• Provide cover for colleagues, collaborate across departments, and help foster an inclusive, high-performance work environment.

This is a home and hub based role linked to our London hub, we are therefore open to candidates based in or able to commute to Canary Wharf. You will be working 5 days over a 7-day rota (including weekends and Bank Holidays).

Who are we looking for: We are seeking an adaptable audience advocate with excellent communication skills, newsroom writing experience, and a strong track record of expanding digital reach.

• NCTJ or equivalent qualification.

• Deep knowledge of media law.

• Strong understanding of social media platforms, newsletters, and audience engagement best practices.

• Newsroom writing experience with a passion for local and national digital storytelling.

• Track record of growing and engaging audiences across social, newsletter, or SEO channels.

• Proven ability to adapt to changing audience trends and business priorities, with strong line management and coaching skills if managing team members.