Senior Product Category Manager

Company Overview

Momentous is a dynamic, fast-growing human performance company offering the highest quality supplements designed to enhance physical and cognitive well-being. At Momentous, we believe that people at their best will produce a positive impact in their personal lives, communities, and, ultimately, the world. No matter our customer's goal or what they want to achieve, we are on a relentless quest to help them get there. We work with some of the greatest minds in science and athletic performance who tap into the latest research and real-world experience to create a portfolio of products designed with one common goal—to help our customers be their best.

What we’re proud of:

• Best in the field. We have built an advanced network of world-renowned experts in the field of human performance.

• Trusted and used by the best. We are honored to work with more than 200 teams in professional and NCAA sports, including Stanley Cup Champions, Tour de France winners, and all NFL Teams.

• Push what’s possible. We were named to the prestigious Inc. 5000 list as one of the fastest-growing companies in the US in 2023, 2024, 2025 and 2026 and recognized on Inc’s Best Places to Work list.

Position Summary

The Senior Category Manager serves as Momentous' subject-matter expert on category dynamics, consumer trends, market intelligence, and the competitive landscape across the omnichannel business. Reporting into Product, this role translates syndicated data, consumer insights, and internal performance metrics into actionable recommendations that inform product innovation, portfolio strategy, channel priorities, and business growth.

A key focus is identifying market whitespace, emerging opportunities, and areas where Momentous can differentiate and win. As a core contributor to the Product Lifecycle Management (PLM) process, this role leads market and commercial evaluations of new product opportunities, develops data-driven business cases, and helps guide portfolio prioritization and investment decisions.

Working cross-functionally with Product, Innovation, Sales, Marketing, and Leadership, the Sr. Category Manager combines strategic thinking with hands-on analytics to build the insights, reporting tools, and data partnerships that support informed decision-making across the organization.

Responsibilities :

Category, Market & Consumer Insights

• Serve as the organization's senior authority on category dynamics, consumer behavior, channel shifts, emerging trends, and competitive activity.

• Develop and execute a consumer learning agenda in partnership with Marketing, Product, and Innovation, leveraging quantitative research, qualitative insights, behavioral data, and external research to identify unmet needs, validate product opportunities, and strengthen brand and category strategy.

• Monitor the broader health, wellness, nutrition, fitness, and human performance landscape and elevate the shifts and emerging opportunities that deserve leadership attention.

• Translate complex market and category data into clear strategic recommendations and present them to the executive team.

Product & Portfolio Strategy

• Supports whitespace identification across categories, products, formats, and sales channels.

• Own the framework for evaluating opportunities market and category attractiveness, size, momentum, competitive intensity, and strategic fit.

• Partner with Innovation to shape the portfolio roadmap, category, and consumer evidence a formal voice in product strategy and development decisions.

• Develop data-backed opportunity assessments that help leadership decide where Momentous should invest, innovate, or expand, and recommend where to deprioritize.

• Lead the development of the market and commercial rationale for new product opportunities, including consumer need, market sizing, competitive positioning, differentiation, channel opportunity, pricing assumptions, and expected growth potential.

• Partner with Finance, Innovation, Commercial, and Demand Planning to develop integrated product business cases, validate commercial and financial assumptions, and translate approved opportunities into initial demand forecasts.

• Serve as a core contributor to Momentous’ PLM opportunity evaluation and stage-gate process, ensuring product investment decisions are supported by rigorous market, consumer, and commercial evidence.

• Lead post-launch category and consumer performance analysis, evaluating actual market outcomes against original business-case assumptions and translating learnings into recommendations for product optimization, future innovation, and portfolio decisions.

Omnichannel Growth Insights

• Identify differences in consumer behavior, category performance, assortment, and competitive dynamics across channels, and recommend how channel priorities and investment should respond.

• Surface growth opportunities that can be activated across the omnichannel business and align commercial leaders around them.

• Equip Sales and commercial teams with insights and recommendations that strengthen channel and customer strategies.

• Partner with Sales, Marketing, and Finance to inform pricing, price-pack architecture, promotional strategy, assortment, and channel-specific product priorities through competitive benchmarking, consumer insights, and category economics.

Analytics & Business Intelligence

• Own category intelligence, syndicated consumption data analysis, and market-performance reporting, establishing a consistent view of category health, competitive performance, and emerging opportunities.

• Establish the KPI frameworks and reporting standards that give leadership visibility into category health, market opportunities, and emerging risks.

• Set repeatable analytical frameworks for evaluating category, product, and market opportunities, and ensure the team applies them consistently.

• Co-develop Promotion, Pricing strategy (price gaps vs. competition), New item prioritization to win across channels with sales and finance partners.

Qualifications:

Experience & Expertise

• Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field; MBA preferred.

• 7+ years of experience in category management, consumer insights, market intelligence, analytics, or a related CPG function, with experience translating data into product, portfolio, and growth opportunities.

• Deep knowledge of syndicated market and consumption data, including SPINS, and the ability to translate data into actionable business insights.

• Strong understanding of CPG category dynamics, consumer behavior, competitive landscapes, and omnichannel market trends.

• Experience identifying market whitespace, emerging consumer needs, and product or portfolio growth opportunities through data and insights.

• Experience analyzing performance across multiple channels and categories.

• Experience developing data-backed recommendations for cross-functional and senior leadership audiences.

Skills & Competencies

• Strong analytical capabilities with the ability to synthesize multiple data sources into clear insights, implications, and recommendations.

• Strong strategic thinking with the ability to connect market signals to product, portfolio, and business opportunities.

• Strong stakeholder management skills and the ability to collaborate effectively across Sales, Marketing, Product, Innovation, Leadership, and external partners.

• Ability to think at both a long-term strategic level and a detailed, hands-on analytical level.

• Strong communication and presentation skills with the ability to make complex insights clear, relevant, and actionable.

• Comfortable working across multiple categories, channels, and priorities in a fast-paced environment.

• Strong commercial and financial acumen, with the ability to translate market opportunities into revenue assumptions, pricing considerations, margin implications, and directional inves