Manager, Trade Events

The purpose of the Trade Events team is to drive Red Bull North America (RBNA) objectives at all industry events, including conferences, trade shows, and other trade-relevant meetings. The Trade Events Manager, On-Premise, executes against Red Bull’s Trade Events strategy for premium presence at On-Premise trade shows and events. They manage the annual schedule and execution timelines, build the necessary tools, and find new ways and places to make a differentiated trade impression for the Brand where it matters. Additionally, this role is responsible for On-Premise trade show activations, managing agency engagements for development and execution, building turnkey toolkits for smaller shows, and driving proper field execution of trade engagements.

COMMUNICATION AND COLLABORATION

Follow strategy set by Trade Event Sr. Manager for selection and execution of trade events.

Collaborating with On-Premise Commercial & Non-Commercial Key Accounts, Trade Marketing, and organizers to define the strategy and event requirements.

Communicate with all departments and stakeholders of changes to timeline and scope.

Remove communication barriers and connect the dots to keep the projects moving.

Joins appropriate trade events groups, networks, and communities.

Connects Red Bull assets to industry partners in ways that build credibility and leverage Brand awareness.

PLANNING

Research and present concepts and ideas to the key stakeholders internal and external.

Prepare, present, and manage budgets and negotiate contracts.

Plan the layout and liaise with vendors to determine their booth requirements.

Maintain trade show and event checklists and work with all departments to meet deadlines from pre-production to post-production.

Coordinate the logistical requirements such as asset/infrastructure delivery and hiring of vendors.

Monitor market and competitive trends to develop proposals and decision points on best spending of annual trade show budget.

Work cross-functionally with the brand team to ensure the shows are within global and local brand standards.

Research industry best practices, current trends, competitors, and make recommendations for new opportunities.

EXECUTION

Deliver premium trade show execution at the industry’s most important on-premise trade events.

Manage execution of larger channel-specific trade shows in On/Foodservice channels, such as NAMA, AAFES, NRA, Flavor, Vibe.

Support and advise National Account teams and On-Premise Trade Marketing staff in the execution of customer trade events.

4+ Years of experience with tradeshows, events, and hospitality event management

Experience with and knowledge of the On-Premise consumer package goods industry

Production and project management experience

Supplier and vendor negotiation and management experience

Strong planning, prioritization, and project management competencies

Ability to multi-task and work in a fast-paced environment is a must

Strong interpersonal skills that facilitate cross-department networking

Conscientious, strong attention to detail, self-starting

Exceptional communication skills, including presenting and collaboration abilities

Creative mind, experience working with Agencies or Production suppliers preferred

Strong conceptual thinking and design critiquing skills

Must be proficient in Microsoft Excel and PowerPoint

Flexibility and ability to adjust on the fly to changes in deadlines

Experience with budget tracking and expense reconciliation