Vice President, Digital Product Strategy

The Vice President, Digital Product Strategy leads Nexstar’s digital product strategy and owns the product initiatives behind two pillars of the 2027 digital strategy: deepening audience relationships and modernizing our platforms. The role turns that work into a sequenced roadmap, clear targets, and shipped products across The Hill, NewsNation, and Nexstar’s local stations, and supports strategic projects, from new business opportunities to partnership and investment evaluations. The VP also plays a critical role in shaping and managing Nexstar’s corporate digital strategy, from annual and quarterly priorities down to product roadmaps.

Two flagship initiatives anchor the role in 2027. The first is Nexstar’s first-party data strategy: growing known, registered users across the portfolio and building the data capture and identity infrastructure behind them. The second is Mobile App 2.0: the redesign, build, and rollout of Nexstar’s station mobile app experience, starting in a lead test market and scaling across the station footprint.

The VP holds direct ownership and day-to-day decision authority over the initiatives, roadmaps, and team she leads, and is accountable for keeping editorial, marketing, revenue, and product aligned behind them.

Success in this role will require strong matrix leadership: the ability to build trusted relationships, create alignment, and form durable alliances across teams whose resources do not directly report into the role. The VP will need to influence and marshal shared engineering, design, product, editorial, marketing, revenue, and station leadership capacity behind the highest-priority initiatives, ensuring that complex cross-functional work moves from strategy to execution with clear ownership and momentum.

KEY RESPONSIBILITIES

2027 Priorities

• First-Party Data (Deepen Audience Relationships): Owns first-party data strategy across the portfolio, including free account registration, profile data collection, identity resolution, and known-user growth. Sets and owns known-user targets, and defines the roadmap for data capture and identity infrastructure that underpins marketing, advertising, and subscription use cases.

• Mobile App 2.0 (Modernize Our Platforms): Leads the design, development, and rollout of the next-generation Nexstar station mobile app, from a lead test market to the full station footprint.

Owns the product vision, vendor and partner management, launch sequencing, and adoption and engagement targets, and makes the app a primary engine for registration and first-party data.

• OVP Upgrade (Modernize Our Platforms): Supports, but does not own, the upgrade of Nexstar’s online video platform (OVP), the other major platform modernization effort in 2027. Contributes product input where it intersects with Mobile App 2.0 and first-party data.

• CTV (Modernize Our Platforms): Helps drive the enhancement of Nexstar’s connected TV (CTV) presence, improving the viewer experience across Nexstar’s CTV apps and channels, and identifying advertising and distribution partnerships that grow CTV reach and revenue.

Digital Strategy & Planning

• Plays a critical role in shaping, driving, and managing Nexstar’s corporate digital strategy, working alongside the EVP, Digital Business and Product Development.

• Translates strategy into annual and quarterly priorities, OKRs, and product roadmaps, and runs the planning cadence that keeps them current.

• Works with engineering and product leadership to match capacity to priorities and surface tradeoffs early.

• Tracks progress across Nexstar’s digital initiatives and reports it to senior leadership.

Strategic Projects & Business Development

• Leads or supports strategic projects for the EVP and senior leadership, such as evaluating new digital business opportunities, potential partnerships, and investments.

• Sizes each opportunity and delivers a clear business case and go/no-go recommendation; takes approved ideas into pilot with success metrics and kill criteria set before work begins.

• Structures, negotiates, and manages the product and technology partnerships her initiatives depend on, including app development, identity and data, and platform vendors, and holds them to their commercial terms.

Shared Services & Cross-Functional Leadership

• Manages internal shared-service relationships (engineering, design, product) to ensure roadmaps are properly resourced and executed.

• Holds cross-functional authority to keep editorial, marketing, revenue, and product moving in the same direction day-to-day.

People Leadership

• Leads and develops the subscriptions, lifecycle, and audience/privacy teams.

• Builds and hires for the digital product team as the role’s scope expands.

Additional Responsibilities

• Subscriptions: Oversees The Hill’s subscription business (Hill Insider) through the Senior Director, Subscriptions & Lifecycle Strategy.

• Data Protection & Privacy Platforms: Owns OneTrust and Nexstar’s broader data protection platforms and processes.

QUALIFICATIONS

• 12+ years in digital media, product, strategy, or business development, including senior leadership of a P&L or a major product launch.

• Track record of leading consumer mobile products at scale, from design through launch and growth.

• Deep working knowledge of first-party data, registration and identity strategy, and privacy and consent platforms.

• Experience structuring and negotiating partnerships with platforms, technology vendors, and content partners.

• Strong analytical and financial modeling skills; able to build a business case and defend it to senior leadership.

• Proven ability to lead through influence across editorial, sales, marketing, and technology teams.

• Bachelor’s degree required; MBA or equivalent experience preferred.

• Experience applying AI in consumer products is a plus.

Compensation: starting at $272,000 commensurate based on experience