DTC Merchandise Planner

Role: DTC Merchandise Planner

Team : Planning & Merchandising - Canada

Scope : Individual Contributor, P3

Years of Experience : 3–5+ Years

Location : Ventura, CA (Hybrid)

Target Hiring Range: $102,200-$109,900 USD Annual

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The DTC Merchandise Planner is responsible for developing and executing merchandise, inventory, and assortment strategies that drive profitable growth across Patagonia Canada's direct to consumer business. In this role you will create preseason forecasts and monitor performance through the selling season. Through sales analysis, customer insights, and market trends, you will identify opportunities to improve assortment relevance, increase inventory productivity, and support profitable growth.

As the planning lead for the Canada DTC channel, this role partners closely with Digital operations, ecommerce Merchandising, Product, Marketing, Sales, NA Retail, and Finance. You will work collaboratively to translate customer demand, brand initiatives and product merchandise strategies into strong business results and an exceptional customer experience.

This role offers exceptional opportunities to learn, take on new challenges, gain exposure across multiple functions, and develop a broad understanding of the business while making a meaningful impact. Success requires a planner who is comfortable navigating ambiguity, demonstrates ownership from problem identification through execution, and recognizes opportunities beyond their immediate responsibilities. The ideal candidate is “not bound by convention” - curious, adaptable, and eager to help shape the future of Patagonia’s Canadian business and save our home planet.

Some of the Things You'll Do

Merchandise & Assortment Planning

• Develop seasonal and in-season DTC sales, inventory, and assortment plans that support strategic and financial objectives.

• Use historical performance, customer insights, market trends, and business strategies to create pre-season assortment forecasts at the style, color, size and month level.

• Analyze line productivity to influence assortment decisions that meet the needs of Canadian customers, improve inventory productivity, and strengthen business performance while maintaining alignment with brand product strategies.

• Conduct weekly, monthly, and seasonal business reviews to identify trends, risks, and opportunities and create actionable recommendations to improve inventory productivity and inventory health.

• Coordinate with Digital operations, North America Merchandising, Product, and Marketing to execute seasonal strategies and create an exceptional customer experience.

• Partner with Product teams to identify opportunities that address the specific needs of Canadian customers.

• Represent the Canada region during line reviews, and seasonal planning milestones.

• Develop and maintain tools, reporting frameworks, and planning processes that improve forecast accuracy, reporting efficiency, and decision making.

Who You Are

• Analytical: Uses quantitative and qualitative information to make informed business decisions.

• Detail-Oriented: Maintains accuracy while managing large data sets, forecasts, and financial plans.

• Collaborative: Builds strong partnerships across functions and contributes positively to team success.

• Proactive: Anticipates business needs, identifies opportunities, and takes ownership of solutions.

• Adaptable: Remains flexible and effective in a dynamic, evolving business environment.

• Problem Solver: Leverages data, systems, and critical thinking to identify root causes and recommend actions.

• Communicator: Able to translate complex analysis into clear business recommendations and compelling narratives.

• Passionate: Cares deeply about planning & merchandising, sport and, saving our home planet.

Experience You Bring

• Bachelor's degree in Business, Finance, Economics, Mathematics, Statistics, Merchandising, Retail Management, or a related field, or equivalent experience.

• 3-5+ years of experience in merchandise planning, inventory management, forecasting, buying, or a related analytical merchandise planning role.

• Strong understanding of retail planning fundamentals including forecasting, inventory management, sales planning, markdown strategy, and financial reporting.

• Demonstrated ability to analyze business trends and translate data into actionable recommendations.

• Advanced Microsoft Excel skills including forecasting, scenario planning, pivot tables, data analysis, and financial modeling.

• Experience with Toolio, Tableau, Power BI, SQL, or other planning and analytical tools preferred.

• Strong business acumen and the ability to evaluate both customer and financial impacts when making recommendations.

• Experience partnering with cross-functional teams to influence decisions and drive results.

• Excellent verbal, written, and presentation skills.

• Ability to manage multiple priorities and deliver results in a dynamic environment.

• Experience in apparel, outdoor, specialty retail, consumer products, or ecommerce businesses preferred.

In support of pay range transparency, we share both the target hiring range and the full pay range for this position. Final compensation for this recruiting process is expected to fall within the target hiring range and will be based on the selected candidate's skills, experience, and qualifications. The full pay range is provided to offer visibility into the role's broader compensation structure and potential pay growth over time upon time, performance in role, and relevant business considerations.

Target Hiring Range: $102,200-$109,900 USD Annual

Full Pay Range : $90,800-$136,200 USD Annual

Benefits

Patagonia offers a comprehensive benefits package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment.

Workplace Location Overview

This position is Hybrid , with a standard schedule of Tuesday - Thursday on-site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.

Employee Conduct

It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.