Director of Business Intelligence

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Closing Date

11/09/2026 ## Type of Position: Data Analysis and Insights

Workstudy Position:

No

## Job Type: Regular

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## Work Shift:

Sponsorship Available:

No

## Institution Name: University of Arkansas, Fayetteville Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

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## Department: Marketing and Brand Development

Department's Website:

## Summary of Job Duties: The Director of Business Intelligence provides strategic leadership for data analytics, business intelligence, and innovation initiatives within Razorback Athletics, with a primary focus on external and revenue-generating operations, including ticketing, fundraising, marketing, licensing, merchandising, corporate partnerships, and concessions. The Director serves as the department's analytics lead, integrating fan, donor, and commercial data to identify revenue opportunities, improve business performance, and support strategic decision-making. This position develops and executes department-wide analytics strategies, establishes performance measures and reporting frameworks, and identifies opportunities to leverage emerging technologies, automation, and advanced analytics to improve organizational effectiveness.

This position reports to the Senior Associate Athletic Director for Marketing & Business Development and works collaboratively with the Senior Associate Athletic Director/CFO, Senior Deputy Athletic Director for Resource Generation, and other department leaders to support strategic, operational, and revenue-generating initiatives.

Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others. ## Qualifications:

Minimum Qualifications

• Bachelor's degree in Data Analytics, Business Administration, Information Systems, Computer Science, Statistics, Mathematics, or a related field

• At least 3 years of progressive experience in data analytics, business intelligence, data management, or a closely related data-focused field

• Demonstrated professional experience utilizing business intelligence and data visualization platforms such as Power BI, Tableau, Qlik, or similar tools

• Demonstrated experience developing, monitoring, and reporting organizational KPIs, performance metrics, dashboards, or other business intelligence measures

• Demonstrated experience using SQL or comparable data-querying tools to extract, analyze, and interpret data from multiple sources

Preferred Qualifications

• Master's degree in Business Administration (MBA), Data Analytics, Information Systems, or a related field

• At least 5 years of progressive experience in analytics, business intelligence, data management, or strategic planning

• Experience in collegiate or professional athletics, entertainment, ticketing, fundraising, hospitality, or another consumer-focused revenue environment

• Experience developing pricing, demand forecasting, propensity, lead-scoring, or other predictive models supporting revenue generation

• Experience working with ticketing, fundraising/donor, CRM, digital marketing, point-of-sale, or other consumer revenue data systems

Knowledge, Skills, & Abilities

• Ability to lead enterprise analytics initiatives and implement data-driven strategies that support organizational and revenue objectives

• Knowledge of SQL, data warehousing, ETL processes, database structures, and data visualization principles

• Knowledge of revenue-generating data environments, including ticketing, donor systems, CRM, digital marketing, point-of-sale, and multimedia rights reporting.

• Knowledge of pricing, demand forecasting, propensity modeling, lead scoring, and predictive analytics in ticketing, fundraising, or comparable consumer revenue environments

• Skill in leveraging artificial intelligence, machine learning, predictive analytics, and automation to improve processes, forecasting, and organizational decision-making

• Skill in leadership, communication, presentations, stakeholder management, and collaboration across functional areas

• Ability to lead enterprise analytics initiatives and implement data-driven strategies that support organizational and revenue objectives

• Ability to manage complex projects, competing priorities, and organizational change while meeting established objectives and deadlines

• Ability to think strategically, solve complex problems, exercise sound judgment, and identify opportunities for organizational improvement

Qualification Equivalencies

Additional Information:

Salary Information:

Commensurate with education and experience.

Required Documents to Apply:

Resume

Optional Documents

Proof of Veteran Status

Recruitment Contact Information:

Roberto Pacheco-HR Coordinator, [email protected]

All application materials must be uploaded to the University of Arkansas System Career Site  uasys.wd5.myworkdayjobs.com ↗

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

## Pre-employment Screening Requirements: Criminal Background Check, Financial Credit Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background check