Junior CRM Manager - 24-months FTC (All Genders)

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

The duration of the contract will be 2 years.

As Junior CRM Manager at bitiba, you support the execution and optimization of data-driven customer lifecycle initiatives to drive retention, engagement, and customer value.

You work closely with CRM, Marketing, and Category teams to analyze customer behavior, improve campaign performance, and contribute to scalable growth initiatives across markets.

Main Responsibilities

• Support the identification and execution of CRM-driven growth levers across the customer lifecycle (e.g. activation, retention, reactivation)

• Analyze customer behavior, campaign performance, and segmentation to derive actionable insights for improving engagement and retention

• Support the planning and optimization of CRM campaigns (e.g. email, push) in close collaboration with central CRM and marketing teams

• Monitor and report CRM-related KPIs (e.g. retention, at risk, AOV, CR) to assess impact of initiatives

• Collaborate with Category Management and Campaign team to align CRM activities with commercial priorities and campaigns

• Contribute to A/B testing and continuous optimization of CRM Mailings and strategies based on performance insights

• Support the development of business cases and initiatives to improve customer value and engagement

• Ensure execution excellence of CRM initiatives across markets and contribute to scalable, efficient processes

• First experience (internship or 1–2 years) in CRM or e-commerce,

• Strong analytical mindset with the ability to work with data and derive actionable insights

• Basic understanding of CRM metrics (e.g. retention, customer lifetime value, at risk rate)

• Interest in customer lifecycle management and personalization strategies

• Structured, hands-on working style with strong attention to detail

• Ability to collaborate across teams (CRM, Marketing, Category Management)

• Proactive mindset with willingness to learn in a fast-paced environment

• Practical experiences with CRM platforms (e.g. Braze, Selligent, Mailjet or similar tools), including campaign setup and audience segmentation is a plus.

• Bachelor’s degree in Business, Marketing, Analytics or a related field