Senior Brand Manager (All Genders) 6 months FTE

With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

We are looking for a commercially sharp and analytically curious brand manager to take ownership of our Natural Paradise brand and cat trees category within Zooplus's Own Brands Accessories portfolio.

This is a cross-functional role where you'll drive performance through insight, influence, and coordination — working closely with Sales, Marketing, Pricing, and Procurement to shape strategy and execution across your brand and category.

Zooplus is Europe's leading online pet platform, operating across 30+ markets. Own Brands Accessories is a growing and strategically important part of our portfolio, with a mandate to build distinctive, customer-relevant brands that drive new customer acquisition and category differentiation.

What You Will Do

Brand & Category Leadership

• Own the commercial performance and strategic direction of the Natural Paradise brand and the cat trees category.

• Conduct regular brand and category performance reviews — diagnosing what is driving results, identifying risks and opportunities, and translating findings into concrete recommendations.

• Define the growth agenda for your brand and category, balancing short-term commercial priorities with long-term positioning.

• Steer portfolio decisions including assortment optimisation, NPD prioritisation, and delisting recommendations in collaboration with Procurement.

• Monitor market trends, competitor activity, and consumer behaviour to feed strategic foresight into your brand and category planning.

Cross-Functional Influence

• Act as the primary interface for your brand and category across Sales, Marketing, Pricing, and Procurement — building alignment around your priorities without direct authority over those functions.

• Make the commercial case for your brand's needs — visibility, promotional support, pricing architecture — to the relevant stakeholders with data-backed arguments.

• Coordinate cross-functional execution to ensure that strategies agreed in planning translate into actions in market.

• Build productive working relationships with Shop teams across key markets to understand local dynamics and secure commercial support for your brand.

Insight & Analytical Rigour

• Produce performance analyses that go beyond describing what happened — identifying the why and recommending what to do next.

• Translate data from multiple sources — sales, traffic, conversion, pricing, customer behaviour — into a coherent commercial picture.

• Develop and maintain a consistent tracking framework for your brand and category, enabling proactive management rather than reactive reporting.

Escalation & Stakeholder Management

• Identify systemic issues — structural barriers to performance that sit outside your direct influence — and escalate them clearly and constructively with evidence and proposed solutions.

• Communicate proactively with your manager and relevant stakeholders, flagging risks before they become problems and sharing progress against agreed plans.

Experience & Background

• 5-7 years of experience in brand management, category management, or commercial marketing — ideally in e-commerce, retail, or FMCG.

• Proven experience working in a cross-functional environment where influence, not authority, is the primary lever for getting things done.

• Familiarity with e-commerce or digital-first environments is a strong advantage — understanding of conversion funnels, traffic dynamics, and online merchandising will help you hit the ground running.

• Experience in the pet category is a plus, but not a requirement.

Analytical & Commercial Skills

• Strong analytical capability — comfortable working with performance data, identifying root causes, and drawing actionable conclusions rather than descriptive summaries.

• Commercial acumen: able to connect brand and category decisions to P&L outcomes and articulate the business case for your priorities.

• Confident with data tools and performance dashboards; experience with retail or e-commerce analytics platforms is an advantage.

Stakeholder & Communication Skills

• Strong communicator — able to adapt your message for different audiences, from operational colleagues to senior commercial leaders.

• Comfortable making recommendations and defending a point of view with data, even when the answer is uncertain or the audience is skeptical.

• Structured thinker who can translate complex information into clear, concise outputs — whether in an email, a presentation, or a meeting.

Mindset & Ways of Working

• Proactive and self-directed — you identify issues before they are flagged to you and propose solutions rather than waiting for direction.

• Curious and rigorous — you dig beneath the surface of a number and don't accept a convenient explanation without evidence.

• Resilient and pragmatic — you can navigate ambiguity, competing priorities, and organizational complexity without losing focus on what matters.

• Fluent in English; German is an advantage given the importance of the DACH market in our portfolio.

Why Zooplus

• Real responsibility from day one — your brand and category are yours to shape within a clear strategic mandate.

• Broad exposure across commercial functions in a leading European e-commerce business.

• A collaborative, international team with genuine passion for what we do.

• The opportunity to build and demonstrate strategic and commercial skills in a dynamic, fast-moving environment.

• A hybrid working model based in Munich, with flexibility and a strong team culture.