Director, Digital Acquisition Marketing

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

We are looking for a strategic, results-driven Director of Digital Acquisition Marketing to lead how we attract, engage, and convert prospective pet parents into Trupanion members. This leader will own digital acquisition across paid media, SEO, email, and SMS, bringing these channels together to create a connected journey from initial interest through enrollment.

This role will be responsible for developing the digital acquisition strategy, identifying opportunities to grow demand, and optimizing acquisition channels to drive qualified traffic, engage prospective pet parents, and ultimately grow enrollments. You will lead paid media strategy and performance while also overseeing prospect email and SMS programs, including audience segmentation, messaging, campaign execution, testing, and optimization.

The ideal candidate is both a strategic leader and strong operator who understands how channels work together to drive growth. You are comfortable using data to make investment decisions, challenging existing approaches, testing new ideas, and translating customer behavior into actionable marketing strategies.

You will lead a team responsible for day-to-day execution while partnering closely with eCommerce, Brand, Sales, Analytics, MarTech, and Technology, to deliver sustainable and efficient enrollment growth.

This position is open to candidates in the Seattle, WA area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.

Responsibilities

Acquisition Strategy & Growth

• Build and execute acquisition plans that expand reach, capture demand, and drive incremental enrollment growth.

• Identify and test new audiences, channels, technologies, and acquisition strategies to unlock new growth opportunities.

• Paid Media

• Own paid media strategy, investment, and performance across paid search, social, display/programmatic, and emerging channels.

• Manage agency and vendor relationships, balancing enrollment growth with acquisition efficiency.

Email & SMS

• Lead prospect email and SMS programs, including segmentation, messaging, campaign build, deployment, testing, and optimization.

• Improve prospect communications through better targeting, personalization, timing, and channel coordination.

Performance & Leadership

• Use performance data and customer insights to prioritize opportunities, guide investment decisions, and build a disciplined test-and-learn roadmap.

• Lead and develop the acquisition team while partnering closely with eCommerce, Brand, Analytics, MarTech, and Technology.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

• 10+ years of digital marketing experience, including leadership experience in acquisition or performance marketing.

• Deep experience developing and optimizing paid media strategies across paid search, paid social, and other digital acquisition channels.

• Experience leading prospect email and SMS strategies, including segmentation, campaign execution, testing, and optimization.

• Strong understanding of digital acquisition funnels, audience strategy, personalization, and customer behavior.

• Demonstrated ability to manage significant media budgets and make investment decisions based on performance and business outcomes.

• Strong analytical skills with experience translating marketing and customer data into actionable strategies.

• Experience building and leading high-performing teams and managing agency and vendor relationships.

• Strong cross-functional leadership skills with the ability to partner effectively across eCommerce, Brand, Analytics, MarTech, Creative, and Technology.

• Comfortable operating in a fast-paced environment, balancing long-term strategy with hands-on execution and continuous optimization.

Skills

• Strategic thinker who can see the big picture while driving execution.

• Data-driven and naturally curious, with a strong instinct to ask why and dig deeper.

• Customer-focused, with an ability to think from the prospect’s perspective.

• Results-oriented with a strong sense of ownership and accountability.

• Comfortable making decisions and moving forward in ambiguous or fast-changing environments.

• Strong communicator who can simplify complex ideas and influence across teams.

• Collaborative leader who builds strong relationships and brings others along.

Compensation

• The base salary range for this position is $145,000 - $160,000 USD on a full-time schedule.

• Along with base salary, Trupanion employees may be eligible for monthly bonuses.

• We want all employees to be invested in Trupanion’s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.